Guess what, this Thursday is World Intellectual Property Day! That’s a thing we might not have known about, but we promise it’s important! And to celebrate, we spoke with the Head of WIPO’s (World Intellectual Property Organization) NYC office, the super impressive and super passionate Lucinda Longcroft! This year’s theme celebrates the brilliant women creating change in our world and shaping our common future. Lucinda shares her thoughts on IP and the process for getting patents, and why it’s so important for people to do it… not too surprisingly the numbers for women applying for receiving patents are incredibly low and WIPO is working to address this, along with many partners in the industry. Listen on if you want to geek out about patents!